Elite Archery Enters Third Year Partnership with Backwoods Life

Award winning TV show Backwoods Life remains strong marketing partners with Elite Archery and their top of the line bows.

Hahira, GA (February 8, 2011) – Backwoods Life television, highly popular hunting program airing on Pursuit Channel and Wild TV (July 2011), announced today it has renewed their partnership with Elite Archery as the official bow line of Backwoods Life.
The partnership will remain as the previous two years as you will see Elite Archery’s commercials, bow equipment, logo, and much more continued to be used in the filming of Backwoods Life.  The guys have proven over the past two seasons that the Elite line is a tried and true part of the Backwoods Life’s everyday equipment.

"We are extremely proud to continue our relationship with Elite Archery into its third year.” said show host Michael Lee. “The Elite bow line has been an extremely valuable asset to the success we have had in the woods and on film.  We pride ourselves in using the best equipment available and Elite exceeds all expectations.”

As one of the most popular trio of hosts in the outdoors industry (Michael Lee, Kevin Knighton, and Trey Wetherington), Backwoods Life TV has become a top hunting show on the Pursuit Channel. Backwoods Life TV offers an exceptional marketing platform to promote its advertising partners.  The Backwoods Life trio also brings a strong foundation with social media on the internet as well as many appearances at special events.

Watch Backwoods Life TV on the Pursuit Channel currently on Wednesdays at 11:00 AM and Fridays 9:30 PM EST also on Wild TV in Canada beginning July 2011.

About Elite Archery
Elite Archery was established in 2005 in the state of Washington. After changing ownership in 2007, Elite Archery was then sold to Elite Outdoors in January of 2009 and moved to Upstate New York. Elite Outdoors, LLC is led by Peter Crawford as president of the company. Peter has worked in the archery industry for nearly a decade. Garret Armstrong heads up the marketing department as the Vice President of Sales and Marketing and Mike Derus is the company’s lead design engineer. Also on the Elite Outdoors team are Jim Klossner, Vice President of Operations; Maggie Armstrong, Director of Communications and Vickie Pellegrin, Credit Manager. Everyone at Elite Outdoors has been hunting and shooting archery collectively for more than 100 years!

About Backwoods Life TV on Pursuit Channel and Wild TV
If you're looking for another boring outdoor show, turn the channel. Backwoods Life TV was developed in 2004 when three guys banging their heads together said, "Since we are going hunting and fishing anyway, let's try to make some great video of it!" Since that day the Backwoods Life TV team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real "in your face" approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel and will begin airing on Wild TV in July 2011. For more information about Backwoods Life TV, please visit: http://www.BackwoodsLife.com